Mohanad Yazbeck is a Communication Arts graduate with a BA in Advertising from the American University of Science and Technology in Beirut. He is a mixed ethnicity being from a Lebanese father and a Tunisian mother, yet he was born in Riyadh and lived most of his life as a local in Jeddah and around Saudi Arabia.

  Furthermore, Mohanad on a young age was exposed to various Arabian cultures and traditions, that he has relatives and family members from  The Levant, North Africa & The Gulf region - from Lebanon, Tunisia, Egypt, Iraq, Yemen, Jordan and Saudi Arabia - this expanded his understanding to different Arabian local traditions and cultures, and made him able to cross the miles with experts from around the region, being able to speak their own tongues, referring to their local terms and habits. Accordingly, this allows Mohanad to create a solid platform of professional relations in the field, and distinguished the how he manages different sets with unalike teams in the region.

On a professional level, Mohanad scores more than 1000 professional shooting days in the region, mostly on Tv Commercial sets, Documentaries, Shorts, Series, Tv programs and Commercial Photography. Within 18 years of experience, he has developed a deep understanding of different roles on set. Being in other crew's shoes made him see things from their perspectives, knowing well who is doing what, and how each crew member could do it better. This results to Mohanad’s ability of negotiation the crew requirements, discussing more details about their way of execution, accordingly this lead to a better production planning, and a more accurate & efficient expenditures on projects. Mohanad have experienced the obstacles and challenges of being a Production Assistant, a Production Manager, an Art Director & Set Designer, a Cast Manager, a Props Master, a Wardrobe Stylist, a Food Stylist, a Location Scout & Manager, a Production Coordinator, a First AD, a Line Producer, a Voice Over Talent, an Actor, an Editor, a Camera Operator, a Camera Assistant, a Gaffer, a FilmProducer, a Photography Producer, a Promo Producer, a One-man Show Filmmaker, a Script Writer, and even being a Film Director.

  Mohanad’s journeys were full of meetings with professional Multinational Advertising Experts, Creative Directors, Marketeers, Brand Managers, Film Directors, and other Producers. Where he got involved in creative ideas, enlightened with the psychology of a targeted audience, got exposed to the effect of small details and messages on the mass reactions and behaviors. This experience allows Mohanad to have a wider angel on his projects and their executions. Which means, the ability to a better understanding and communication, the potential to maneuver around production obstacles and to make suggestions, as well to avoid and solve upcoming problems.